Work

How Marketing Contributes to the Bottom Line

Year: 2008

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849908080112

Author: David W. Stewart

Institution: University of California, Riverside

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018443563

FWCI: 9.798

Cites: 14

Cited by: 24

Related to: 10