Work

Value and store brand identification in food products

Year: 2014

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-01-2013-0028

Authors: Natalia Rubio, Nieves Villaseñor, Javier Oubiña

Institution: Universidad Autónoma de Madrid

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018444457

FWCI: 3.215

Cites: 63

Cited by: 10

Related to: 10