Work

Factors influencing consumer evaluations of gift promotions

Year: 2013

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561311297463

Authors: Isabel Buil, Leslie de Chernatony, Teresa Montaner

Institutions: Universidad de Zaragoza, Università della Svizzera italiana

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018470743

FWCI: 7.926

Cites: 77

Cited by: 59

Related to: 10