Work

The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements

Year: 2007

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367360403

Authors: Paul D. Bolls, Darrel D. Muehling

Institutions: University of Missouri, Washington State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018483867

FWCI: 7.084

Cites: 44

Cited by: 77

Related to: 10