The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China
Year: 2015
Type: article
Study design: Observational Study
Source: Computers in Human Behavior
Authors: Nuan Luo, Mingli Zhang, Wenhua Liu
Institution: Beihang University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Award: 基于关系导向的企业与顾客价值共创机理研究
OpenAlex ID: W2018524884