Work

Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels

Year: 2015

Type: article

Source: Communicatio

DOI: 10.1080/02500167.2015.1011179

Authors: Elsie Magdalena van Tonder, Dalmé Mulder

Institution: University of the Free State

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018622266

FWCI: 0.829

Cites: 15

Cited by: 13

Related to: 10