Work

Localisation as a marketing strategy for small retailers

Year: 2010

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590551011062439

Authors: J. Andres Coca‐Stefaniak, Cathy Parker, Patricia Rees

Institutions: University of the Arts London, Manchester Metropolitan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018661709

FWCI: 13.32

Cites: 103

Cited by: 77

Related to: 10