Work

Product Management: Product Life Cycles and Competitive Marketing Strategy

Year: 1971

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250474

Authors: Parker M. Worthing, Chester R. Wasson

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018686477

FWCI: 2.483

Cites:

Cited by: 13

Related to: 10