Work

The Effects of Price Salience on Consumer Perception and Purchase Intentions

Year: 2010

Type: article

Source: Journal of Global Academy of Marketing Science

DOI: 10.1080/12297119.2010.9730187

Authors: David Martin-Consuegea, Angel Millan, Estrella Diaz, Eunju Ko

Institutions: University of Castilla-La Mancha, Yonsei University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018708086

FWCI: 0.95

Cites: 76

Cited by: 10

Related to: 10