Work

A note on the effect of brand image on sales

Year: 2003

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420310485041

Authors: Berk Ataman, Burç Ülengin

Institutions: Tilburg University, Istanbul Technical University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018803715

FWCI: 2.652

Cites: 29

Cited by: 98

Related to: 10