Work

The Value of Unit Price Information

Year: 1977

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377701400207

Author: J. Edward Russo

Institution: Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018909423

FWCI: 15.71

Cites: 11

Cited by: 334

Related to: 10