Work

Do Prototypical Brands Have an Advantage Over Me-Too Brands in the Mature Marketplace?

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2013.827082

Authors: Vanessa Quintal, Ian Phau

Institution: Curtin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018911582

FWCI:

Cites: 68

Cited by: 7

Related to: 10