Work

Market Segmentation of Green Consumers in Hong Kong

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v12n02_02

Author: Kara Chan

Institution: Hong Kong Baptist University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2018926152

FWCI: 1.382

Cites: 30

Cited by: 219

Related to: 10