Work

Customer lifetime value modeling and its use for customer retention planning

Year: 2002

Type: conference-paper

Source: ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD)

DOI: 10.1145/775047.775097

Authors: Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vatnik, Yizhak Idan

Institution: Amdocs (Israel)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018928989

FWCI: 21.66

Cites: 16

Cited by: 68

Related to: 10