Work

The impact of brand authenticity on brand attachment in the food industry

Year: 2015

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-03-2014-0095

Authors: Ioannis Assiouras, Georgia Liapati, Georgios Kouletsis, Michalis Koniordos

Institutions: Université de Toulouse, Technological Educational Institute of Piraeus

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2018951205

FWCI: 15.71

Cites: 76

Cited by: 87

Related to: 10