Work

Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Year: 2012

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/dbm.2012.17

Authors: Daqing Chen, Sai Laing Sain, Kun Guo

Institution: London South Bank University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2018977290

FWCI: 5.473

Cites: 5

Cited by: 252

Related to: 10