Work

Brand architecture and brands portfolio: a clarification

Year: 2009

Type: article

Source: EuroMed Journal of Business

DOI: 10.1108/14502190910976529

Author: Claude Chailan

Institution: International University of Monaco

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018984720

FWCI: 2.074

Cites: 42

Cited by: 17

Related to: 10