Work

Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

Year: 2006

Type: article

Source: Strategic Direction

DOI: 10.1108/sd.2006.05622bae.001

Author: Martin Lindstrom

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2018989755

FWCI: 42.24

Cites:

Cited by: 294

Related to: 10