Work

Marketing, Society, and Conflict

Year: 1976

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251024

Authors: Edwin H. Lewis, Sidney J. Levy, Gerald Zaltman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019032263

FWCI: 16.15

Cites:

Cited by: 124

Related to: 10