Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy
Year: 2013
Type: article
Study design: Observational Study
Authors: Sanjukta Pookulangara, Dee K. Knight
Institution: University of North Texas
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2019078909
