Work

The influence of product knowledge and brand name on internal price standards and confidence

Year: 1993

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220100104

Authors: Abhijit Biswas, Daniel L. Sherrell

Institution: Louisiana State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019080847

FWCI:

Cites: 36

Cited by: 126

Related to: 10