Work

Commodity products and stalemate industries: Is there a role for marketing?

Year: 1990

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1990.9964104

Author: Nigel Hill

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019116540

FWCI: 1.599

Cites: 32

Cited by: 13

Related to: 10