Work

A multidimensional study of the key determinants of effective SME marketing activity: Part 1

Year: 2001

Type: article

Source: International Journal of Entrepreneurial Behaviour & Research

DOI: 10.1108/eum0000000006006

Author: Jimmy Hill

Institution: University of Ulster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2019137134

FWCI: 17.37

Cites: 184

Cited by: 239

Related to: 10