Work

The impact of brand heritage on customer perceived value

Year: 2012

Type: article

Study design: Observational Study

Source: der markt

DOI: 10.1007/s12642-012-0074-2

Authors: Thomas Wuestefeld, Nadine Hennigs, Steffen Schmidt, Klaus-Peter Wiedmann

Institution: Leibniz University Hannover

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019217115

FWCI: 7.297

Cites: 64

Cited by: 85

Related to: 10