Free riding and customer retention across retailers’ channels
Year: 2005
Type: article
Source: Journal of Interactive Marketing
DOI: 10.1002/dir.20036
Authors: Sebastian van Baal, Christian Dach
Institutions: University of Cologne, Otto Group (Germany)
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2019260176
