Work

More than Words: On the Importance of Picture–Text Congruence in the Online Environment

Year: 2009

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2009.10.003

Authors: Thomas J.L. Van Rompay, Peter W. De Vries, Xaviera G. Van Venrooij

Institution: University of Twente

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019311326

FWCI: 11.91

Cites: 58

Cited by: 137

Related to: 10