Work

Response to “Art versus Commerce as a Macromarketing Theme”

Year: 2006

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146705285693

Authors: Alan Bradshaw, Pierre McDonagh, David Marshall

Institutions: University of Exeter, Dublin City University, University of Edinburgh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019327749

FWCI: 4.679

Cites: 30

Cited by: 12

Related to: 10