Work

Churn models for prepaid customers in the cellular telecommunication industry using large data marts

Year: 2009

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2009.11.083

Author: Marcin Owczarczuk

Institution: SGH Warsaw School of Economics

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019335772

FWCI: 14.52

Cites: 5

Cited by: 102

Related to: 10