Work

Using panel data to determine the effect of advertising on brand-level distilled spirits sales.

Year: 1996

Type: article

Source: Journal of Studies on Alcohol

DOI: 10.15288/jsa.1996.57.73

Author: M P Gius

Institution: Quinnipiac University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019343369

FWCI: 1.811

Cites: 20

Cited by: 16

Related to: 10