Work

The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products

Year: 2013

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2013.780451

Authors: Jos Hornikx, Frank van Meurs, Robert-Jan Hof

Institutions: Radboud University Nijmegen, Center for Language Studies

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019365474

FWCI: 7.91

Cites: 41

Cited by: 68

Related to: 10