Work

A novel customer scoring model to encourage the use of mobile value added services

Year: 2011

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2011.03.054

Authors: Hyunchul Ahn, Jae Joo Ahn, Hyun Woo Byun, Kyong Joo Oh

Institutions: Kookmin University, Yonsei University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019416385

FWCI: 4.638

Cites: 25

Cited by: 10

Related to: 10