Work

The Corporate Environment for Marketing Management and Marketing Budgeting

Year: 1984

Type: article

Source: International Marketing Review

DOI: 10.1108/eb008254

Author: Nigel Piercy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019436838

FWCI: 6.057

Cites: 20

Cited by: 6

Related to: 10