Work

A marketing communications framework for small political parties in developed countries

Year: 2009

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500910945020

Authors: Alkis Thrassou, Demetris Vrontis, Malcolm H.B. McDonald

Institutions: University of Nicosia, Cranfield University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019490701

FWCI: 5.187

Cites: 83

Cited by: 18

Related to: 10