Work

Customer profitability audit in the Australian banking sector

Year: 1998

Type: article

Source: Managerial Auditing Journal

DOI: 10.1108/02686909810226560

Authors: Ann Hart, Malcolm Smith

Institution: University of South Australia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019546104

FWCI: 3.182

Cites: 6

Cited by: 16

Related to: 10