Work

The Effects of Affective Responses to Media Context on Advertising Evaluations

Year: 1998

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1998.10673568

Author: Keith S. Coulter

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019594119

FWCI: 2.197

Cites: 46

Cited by: 165

Related to: 10