Work

Trials and tribulations: marketing in modern South Africa

Year: 2013

Type: article

Source: European Business Review

DOI: 10.1108/ebr-02-2013-0016

Authors: D.J. Petzer, C.F. De Meyer

Institutions: North-West University, University of Johannesburg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019626883

FWCI: 8.899

Cites: 6

Cited by: 29

Related to: 10