Work

Market share forecasting: An empirical comparison of artificial neural networks and multinomial logit model

Year: 1996

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(96)90020-2

Authors: Deepak Agrawal, Christopher Schorling

Institution: Purdue University West Lafayette

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2019644186

FWCI: 7.257

Cites: 26

Cited by: 151

Related to: 10