Work

Mundane Consumption and the Self

Year: 1993

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp0203_01

Authors: Robert E. Kleine, Susan Schultz Kleine, Jerome B. Kernan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019656339

FWCI:

Cites: 58

Cited by: 51

Related to: 10