Work

A Mood-Alleviative Perspective On Self-Gift Behaviours: Stimulating Consumer Behaviour Theory Development

Year: 1998

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725798784959318

Author: Harri T. Luomala

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019821760

FWCI: 1.591

Cites: 32

Cited by: 42

Related to: 10