Work

Advertising Message Involvement: The Role of Enduring and Situational Factors

Year: 1999

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.1999.10505088

Authors: Russell N. Laczniak, Deanna S. Kempf, Darrel D. Muehling

Institutions: University of Nebraska–Lincoln, Iowa State University, Indiana University, Washington State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019836716

FWCI: 4.147

Cites: 42

Cited by: 65

Related to: 10