Work

Quo Vadis, marketing? Toward a relationship marketing paradigm

Year: 1994

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1994.9964283

Author: Christian Grönroos

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019884495

FWCI: 29.17

Cites: 57

Cited by: 680

Related to: 10