Work

Consuming heritage: The use of local food culture in branding

Year: 2006

Type: article

Source: Place Branding

DOI: 10.1057/palgrave.pb.5990051

Authors: Richard Tellström, Inga-Britt Gustafsson, Lena Mossberg

Institution: Örebro University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019912666

FWCI: 15.21

Cites: 45

Cited by: 190

Related to: 10