Work

Market Segmentation: Conceptual and Methodological Foundations (2nd edition)

Year: 2000

Type: book-review

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740007

Author: Sally Dibb

Institution: University of Warwick

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2019916609

Cites:

Cited by: 50

Related to: 10