Work

Convergent marketing: executing on the promise of 1:1

Year: 1998

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769810235956

Author: Carla E. McEachern

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2019940464

FWCI: 2.206

Cites: 1

Cited by: 12

Related to: 10