Work

Symbolic purchase in sport: the roles of self‐image congruence and perceived quality

Year: 2009

Type: article

Study design: Observational Study

Source: Management Decision

DOI: 10.1108/00251740910929713

Authors: Dae Hee Kwak, Joon‐Ho Kang

Institutions: University of Maryland, College Park, Seoul National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020003276

FWCI: 14.52

Cites: 65

Cited by: 187

Related to: 10