Work

Explaining and Articulating the Fit Construct in Sponsorship

Year: 2011

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367400104

Authors: Erik L. Olson, Hans Mathias Thjømøe

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020083595

FWCI: 31.54

Cites: 39

Cited by: 196

Related to: 10