Work

The New Paradigm Marketing Model

Year: 2003

Type: article

Source: Journal of Euromarketing

DOI: 10.1300/j037v12n03_07

Authors: Lynn R. Kahle, R. Scott Marshall, Fredric Kropp

Institutions: University of Oregon, Portland State University, Middlebury Institute of International Studies at Monterey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020095290

FWCI: 0.975

Cites: 43

Cited by: 6

Related to: 10