Work

Defensive marketing’s use of post‐purchase telecommunications to create competitive advantages: a strategic analysis

Year: 1996

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769610107374

Author: D. Eric Boyd

Institution: San Francisco State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020166843

FWCI:

Cites: 6

Cited by: 9

Related to: 10