Work

The Long-Term Predictive Validity of the Consumers' Need for Uniqueness Scale

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Consumer Psychology

DOI: 10.1207/153276601750132731

Authors: Kelly Tepper Tian, Karyn McKenzie

Institution: University of Kentucky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020174683

FWCI: 4.737

Cites: 50

Cited by: 229

Related to: 10