Work

The Secret of Television’s Success: Emotional Content or Rational Information?

Year: 2011

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-51-1-112-123

Authors: Robert G. Heath, Horst Stipp

Institution: University of Bath

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2020239111

FWCI: 5.554

Cites: 43

Cited by: 32

Related to: 10